The various branches of the food industry are natural competitors. The increase in sales coincides with the carrying out the advertisement programmes. Worldwide customer expectations and demands continue to grow, and only through continous improvement the fishing industry can provide quality service and remain compatative.
In recent years environmental activists have realised that focussing their propaganda on the market place can be more effective than the conventional method of persuading authorities to limit fishing effort. There is growing tendency to label seafood like eco-friendly, green and many other certifications.
Such attempts completely contradict the principles of fish utilisation, as formulated in Code of Conduct for Responsible Fisheries, where the nations of the world set standards for safety and quality assurance, the identification of the origin of fish and fishery products for sale. This over activism of self proclaimed agencies underscores the fact that the future of fishermen is in the consumer’s hands
The seafood is popular product that is tasty, nutritious and renewable and that can be marketed in number of ways. But we must satisfy the customers by presenting our product in the best possible manner. As an industry, we must be mindful that we live in a transparent world where information is shared across the globe at the speed of light. We should ensure the greater quality as well as price affordability to reach as many people as possible.
In the seafood industry the vital interests of processors, traders, and fishermen are interwoven, and the latter stands to gain from effective common action, particularly in respect to government policies. Both aquaculturists and fishers need to be vigilant and must stand together to counter false propaganda of pseudo activists, if any, to defend their vital interests.