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Salmon - May 2007
Salmon
continues to bring profits to producers in 2006
2006 was again
an excellent year for farmed salmon producers; demand was good in most
markets but the real explanation can be found on the supply side with only
a modest increase in total farmed salmon production. Norway continues to
be the world’s largest salmon producer with increased production and
export volumes and values in 2006. Chile, the second largest producer,
suffered from production problems throughout the year and saw actual
salmon production slightly reduced compared with 2005. The overall effect
though caused by Chile’s lack of supply growth, had a beneficial impact on
world salmon prices. Although the major benefits were reaped by the
Norwegians who saw both volumes and prices increase, the Chileans have no
strong grounds for complaints; export values topped US$ 2.2 billion in
2006, up 28% over 2005.
The outlook for 2007 remains good for
producers. Norway’s production is estimated to increase somewhat whereas
Chile’s output will be moderate, depending on whether the recurring
production problems will be brought under control. Overall, salmon supply
can be expected to increase around 5% which should be adequate to satisfy
the long-term increase in demand.
Norway:
a record year
Norway’s production and exports of salmon rose
in 2006. Exports volumes (in round weight equivalents) rose 4.4 % over
2005 but export values in NOK increased by a massive 26%. Average export
prices per kilo rose from NOK 24.69 in 2005 to NOK 29.82/kg in 2006.
Norway’s largest market is the EU with 75% of sales, followed by
Russia at 6.3% and Japan at 4.9%. Others Asian markets such as Republic of
Korea and China are still small but growing quickly with annual growth
rates in sales of around 50%.
The bulk of Norway’s salmon exports
are fresh, which is natural given the vicinity to the EU and Russian
markets, but improved logistics allows fresh shipments by air to other
markets as well, including Asia.
Chile: production problems
limit supply
In 2006, for the fist time in many years, Chile’s
production of Atlantic salmon registered a decline, dropping slightly from
379 000 tonnes in 2005 to 370 000 tonnes in 2006. The country’s production
of Pacific salmon, virtually all Coho was stable at 115 000 tonnes.
whereas the country’s trout production showed a significant increase.
The main reason for the lack of growth is recurring production
problems which have been exerbated by the strong concentration of the
industry in one or two regions. Whereas this may have undoubted in terms
of streamlining of operations and resulting cost reductions, it also makes
the industry more vulnerable.
In terms of exports, Atlantic salmon
reached 213 000 tonnes, a reduction of 7% from 2005. (229 000 t). Trout
exports grew from 75 000 to 93 000 tonnes whereas Coho increased slightly
from 78 800 tonnes in 2005 to 79 400 tonnes in 2006.
Export
figures for the same species were US$1.417 billion (2005: US$ 1.079
billion); US$ 481 million (US$ 352 million) and US$ 298 million (US$ 284
million).
The USA became Chile’s principal export market in 2006
with 36% of total salmon and trout export values, overtaking Japan which
represented 32%. The EU showed good growth mostly as a market for frozen
products such as fillets with Germany taking 52% of the EU’s total imports
from Chile. Neighbouring countries in South America continue to be a
growing market for Chilean exports reaching 7% of the total in 2006 with
Brazil showing great potential, almost doubling its imports from Chile
reaching US$ 89 million in 2006.
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Other
producers
Although the combined total production volume of
other salmon producing countries such as the United Kingdom, Canada and
Ireland now reach more than 250 000 tonnes annually, they remain regional
players. The UK and Ireland focus on the EU markets whereas Canada exports
most of its production to the USA. At the same time, the large
international salmon companies own production facilities in all of these
countries and may even represent the majority of production taking place
there. In this way, these three countries, even though they are
individually rather small, by being part of larger production systems they
can by now be considered fully integrated into the global supply chain.
EU, Japan and USA main markets
As for most
other fish and fishery products “the three big” dominate salmon imports as
well; the EU, Japan and the USA.
The long-term growth potential is
positive for the EU and for the USA whereas the long-term trend of
negative growth for seafood sales overall in Japan is dampening further
potential growth there. Alternative markets such as Russia, Brazil, and a
number of countries in Asia are showing promising growth and will take on
added importance in the future. India for example which today hardly
imports any salmon at all could develop long term into an important
destination for salmon exports.
China is also sailing up as an
important importer of salmon from all sources, both for processing and
re-exports and increasingly as a market for domestic consumption as well.
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EU
demand trend positive
Demand for Atlantic salmon in the EU
market continued to grow in 2006; volumes were up about 3% compared to
2005, despite the high prices. The underlying trend in consumption is
positive.
The French market is the largest consumer of salmon in
Europe with imports from all major suppliers: Norway, Chile, the UK,
Ireland, US and Canada. Import volumes have been steadily increasing to
the present 125 000 tonnes with just over 70% in the fresh form sourced of
course from European salmon producers. The fresh segment however is in
decline, down from 78% in 2003, with frozen products increasing steadily.
The German market has developed into one of the most important of
the EU with now more than 100 000 tonnes imported per year. Fresh salmon
represent almost 50% of imports but are now declining to the benefit of
frozen fillets in particular. Norway supplies virtually all the fresh
salmon whereas Chile has become the principal supplier of frozen salmon
products. China is also sailing up as an important processor of salmon
products for the German market almost doubling its shipments in 2006 to
8300 tonnes.
Of interest is also the increase in smoked salmon
supplies into the German market, from less than 8 000 tonnes in 2003 to 16
500 tonnes in 2006. Poland is by far the dominant supplier with 83%. This
is largely as a result of the outsourcing of the Danish smoking industry
to Poland over the last few years.
US
growing
Total salmon imports into the USA grew a modest 10 000
tons from 233 000 tonnes in 2005 to 243 000 tonnes in 2006. Imports values
showed a more impressive increase rising a significant 30% compared to
2005. Fresh fillets continue to represent a major part of imports with the
bulk coming from Chile, although total fresh import volumes fell in 2006.
Values were up however, given the higher salmon prices in 2006. Of
particular interest is the rise in salmon imports from China which grew
from 19 000 tonnes in 2005 to 26 000 tonnes. in 2006. Import values almost
doubled from US$ 56 million to US$ 98 million in the same period. Of
notice is also the fact that US salmon exports to China increased from
30,600 to 39 000 tonnes, with export values rising from US$ 77 million in
2005 to 115 million in 2006.
Japan
continues to be a major market for both wild and farmed salmon. It is
somewhat particular compared to the EU and US markets as it imports and
consumes large volumes of both Atlantic salmon from Chile and Norway,
trout from Chile and Norway and Coho from Chile.
Japan’s imports
of Atlantic salmon declined somewhat in 2006 to 24 800 tonnes, possibly as
a result of the higher prices. However, overall salmon imports were also
down, with Pacific salmon imports falling as well to 82,900 tonnes. This
disturbing trend is worrying producers but part of a decline in overall
seafood consumption leading also lead to lower salmon imports. The reason
for the decline is not directly related to seafood itself but to a shift
in overall Japanese food consumption patterns which are becoming more
similar to international consumption, In Japan’s case, this means more
meat consumption and reduced fish purchases, the opposite of in most other
markets where seafood consumption is still growing.
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