Japanese Imports of Value-Added Shrimp
Increased at the Cost of Raw Frozen Product
Last year’s import
statements revealed that the market trend remained positive for
value-added products in Japan whereas it weakened for the traditional raw
frozen shrimp. Overall imports of shrimp were 301 078 MT, valued at ¥
290.87 billion (US$ 2.49 billion). The yen depreciation is generally
causing restrictive trade although stocks are low in Japan and also in
producing countries. Household demand remains price sensitive and
consumers opt for cheaper, smaller size shrimp. Young generation consumers
on the other hand, prefer convenience products such as cooked and / or
prepared shrimp. In response to this trend, imports of such products
increased by 15% in 2006 compared to 2005.
Prices of black tiger
shrimp remained firm throughout the second half of the year. But for
smaller size shrimp, the cheaper farmed vannamei has been the preferred
alternative, particularly in the retail sector. Subsequently, supermarket
demand for vannamei has increased for spring sales (April-May).
Annual imports: Japanese shrimp imports revived during 2006 which
could be largely credited to the increasing demand for value-added
products that showed positive trends during the last 6-7 years. Compared
to 2005, there was a 2% growth in overall shrimp imports that reached 301
078 MT at a value of ¥ 290.87 billion (US$ 2.49 billion).
Value-added imports: The market continues
to support higher imports of prepared products. Last year, there was a 15%
increase in imports of frozen value-added shrimp compared to 2005; these
were - cooked frozen shrimp, different types of prepared shrimp, and sushi
shrimp with rice which totaled 68 486 MT at a value of US$ 522 million in
2006.
Thailand was the major exporter of cooked and prepared
shrimp products (31 176 MT) followed by Vietnam (13 892 MT) and China (13
658 MT); supplies increased from these countries during the last five
years. The usage of vannamei shrimp in value-added products has been
substantial, particularly in Thailand and China. Pre-cooked sushi shrimp
is one of the popular items imported into Japan and largely used by the
numerous Keiten sushi shops throughout the country. More than 60% of Thai
shrimp exports to Japan consisted of value-added products last year.
However, the market has a strong preference for black tiger
shrimp, particularly for raw shell-on and nobashi (peeled, tail-on)
shrimp; availability of “large sizes” is one of the factors which works in
favor of black tiger shrimp. Also for high quality value-added products
including tempura, sushi, black tiger shrimp remains the main raw material
base preferred by the market. Vietnam is a principal producer and exporter
of high quality and innovative value added products.
Japanese
imports of frozen raw shrimp in 2006 were on a six year record low at 229
952 MT which included shell-on and peeled products. Imports of shell-on
shrimp are still dominated by the black tiger species largely supplied by
Indonesia, Vietnam, the Philippines, India, Bangladesh and Myanmar. In
2006, there were more supplies of raw frozen shrimp from the last three
sources but declined from Indonesia and Vietnam.
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There were
lower imports of raw frozen shrimp (shell-on and peeled) from the top two
suppliers- Vietnam and Indonesia during the second half of 2006 due to the
antibiotic scare for farmed shrimp and stringent residue checks on entry
of shipments in Japan. Supplies also declined from the Philippines, China
and Australia. Imports however, increased from India, Myanmar and
Bangladesh where traditional extensive farming is predominant.
Japanese Household Consumption of Fresh/Frozen Shrimp was
Record Low in 2006
According to the government released
report, the average consumption of fresh and frozen shrimp, whether
head-on, shell-on and/or peeled, at household level, was at a record low
at 2.01 kilogrammes in comparison with 3 kilogrammes in 1993. The survey,
encompassing 49 cities, showed that only in 24 cities, the consumption
level was around 2 kg; elsewhere it fluctuated between 1-2 kilogrammes.
Only in two places, namely Toyama and Tsu, shrimp consumption was recorded
at 2.8kg/ per capita.
Direct purchase of whole fish is becoming
less important among Japanese households, which is being increasingly
substituted by home meal replacement (HMP) or nakashoku. This category
consists of various kinds of ready-to-eat, ready-to-heat, ready-to-cook
and ready-to-prepare foods including shrimp. Moreover, the swell in
“eating out” or has been on the rise, particularly among the younger
generation Japanese.
As mentioned earlier, Japan imported more
than 18 000 MT of cooked shrimp and another 50 000 MT of other types of
prepared and processed shrimp in 2006 at a value of US$ 522 million.
Imports of fresh and frozen raw shrimp subject to the survey, were at a
record low at about 230 000 MT.
Shrimp
Market was Brisk in Asia Far East during the Chinese New Year
The Lunar New Year (18-19 February) celebration in China, Hong
Kong, Taiwan, Singapore and Malaysia created strong demand for shrimp in
the domestic and regional markets where shrimp are generally traded in
live and fresh forms at higher prices. Exports of live and fresh/chilled
shrimp from Indonesia and Thailand to Singapore and Malaysia and also from
Malaysia to Singapore market were brisk during the month long celebration
in February/March.